Kwentuhang Pets Atbp is the first animal rights and welfare program in the Philippines. Its maiden broadcast was on Oct. 7, 2010. The program seeks to make people, specially Filipinos, aware that attitudes toward animals are changing all over the world. Animals are viewed more now as friends or part of the family and not just mere property or possessions. The program aims to enlighten people on changing trends around the world in order to stop cruelty toward animals. It also explores the world of companion animals, farm animals, laboratory animals and those exploited in the entertainment industry as well as wildlife from the point of view of experts and advocates.